Apple Fitness+
apple.comGets you moving. Keeps you going.
Health & Wellnessfitnessworkoutmeditationapple-watchwellnesssubscriptionstreaming
About
Apple Fitness+ is a subscription fitness and wellness service offering over 12 workout types—from Strength and HIIT to Yoga and Meditation—with new sessions added weekly. It integrates with Apple Watch, AirPods Pro, and Bluetooth heart rate monitors to display real-time metrics during workouts. The service provides personalized recommendations and custom training plans accessible via the Fitness app on iPhone, iPad, and Apple TV.
Problem
People struggle to find personalized, convenient workout routines that keep them motivated and on track with their fitness goals.
For
Apple device owners looking for guided fitness and wellness content
How it works
Users subscribe and access guided video and audio workouts through the Fitness app, with real-time metrics synced from Apple Watch or compatible heart rate monitors and personalized plans generated based on activity preferences.
Business model
subscription
Status
launched
Company
Apple