BeReal
Your daily dose of real life.
BeReal is a social media app that prompts users once a day at a random time to take a simultaneous front-and-back camera photo within a two-minute window. The platform rejects filters, staging, and uploads to encourage authentic, unfiltered sharing of everyday life. It positions itself as an antidote to curated social media, fostering genuine connections between friends.
Once a day at a random time, users receive a notification and have two minutes to capture a simultaneous front-and-back camera photo, which is posted unfiltered to their friends.
everyday social media users who want authentic connections with friends
Background.
- Status
- launched
- Business model
- freemium
- Company
- BeReal
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