Bitly
All the products you need to build brand connections everywhere.

Bitly is a connections platform offering URL shortening, QR code generation, and landing page creation tools in a unified interface. It provides advanced analytics and tracking across all connection types to help businesses understand audience engagement. Used by over 600,000 paying customers globally, it serves industries ranging from retail and healthcare to education and financial services.
Users create shortened URLs, dynamic QR codes, and landing pages through the Bitly platform, then monitor performance via built-in analytics and tracking dashboards.
businesses and marketers managing digital audience connections at scale
Background.
- Status
- launched
- Business model
- freemium
- Company
- Bitly, Inc.
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.