Bloomberg Second Measure
secondmeasure.comAlternative data solutions built for investors in near-real-time.
Data & Analyticsalternative-datatransaction-datainvestment-researchconsumer-spendingfinancial-analyticscompany-performance
About
Bloomberg Second Measure is a transaction data analytics platform that provides insights from billions of purchases made by millions of U.S. consumers. It delivers daily updates on thousands of public and private companies and brands, with over 8 years of transaction history. The platform is designed to help investors make faster, more informed decisions about company performance and consumer trends.
Problem
Investors lack timely, reliable data on company performance and consumer trends needed to make faster investment decisions before earnings announcements.
For
institutional investors and financial analysts
How it works
Transaction data from billions of U.S. consumer purchases is aggregated and delivered daily via the Bloomberg Terminal and data feeds, with a 2-7 day lag from card swipe.
Business model
subscription
Status
launched
Company
Bloomberg