Blue Apron
blueapron.comMeal kits, oven-ready & ready-to-eat meals—no subscription required.
Food & Beveragemeal-kitfood-deliverymeal-prepsubscriptionrecipe-kitsready-to-eatno-subscription
About
Blue Apron is a meal delivery service offering chef-designed meal kits, oven-ready dinners, and ready-to-eat meals with premium ingredients. Customers can order without a subscription, choosing from 100+ meals across various formats including classic recipe kits and quick-prep options. The service also offers a paid membership tier called Blue Apron+ with perks like free shipping and exclusive content.
Problem
People want to cook quality meals at home but lack the time, ingredients, or recipe ideas to do so consistently.
For
Home cooks and busy individuals looking for convenient, quality meal delivery
How it works
Customers browse and order from 100+ chef-designed meals online, which are delivered with pre-portioned ingredients and step-by-step recipes ready to cook.
Business model
freemium
Status
launched
Company
Blue Apron