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Clearbit

The first HubSpot Native Data Provider for B2B go-to-market teams.

Marketing & Growthb2b-datalead-enrichmentintent-datacrmlead-scoringip-intelligencehubspot
Clearbit screenshot

About

Clearbit, now part of HubSpot, is a B2B data enrichment platform that uses public web data, proprietary datasets, and LLMs to enrich CRM records with accurate company and contact information. It enables sales and marketing teams to score and route leads in real time, reveal buying intent from anonymous website visitors, and shorten lead capture forms by auto-filling known fields. The platform is positioned as a native data layer within HubSpot's customer platform.

Problem

B2B teams lack clean, enriched data to accurately score leads, route them to the right reps, and identify buying intent from anonymous website visitors.

For

B2B sales and marketing teams using HubSpot

How it works

Clearbit aggregates public web data, proprietary sources, and LLM-processed information to enrich HubSpot records with standardized company and contact attributes, enabling real-time lead scoring, routing, and intent detection.

Business model

freemium

Status

launched

Company

HubSpot

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