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Dynamic Yield

The Operating System for Personalization

Marketing & Growthpersonalizationa-b-testingexperimentationecommerceaicustomer-experienceoptimization
Dynamic Yield screenshot

About

Dynamic Yield, a Mastercard company, offers Experience OS — a platform for personalization, A/B testing, and experience optimization across digital channels. It uses AI to algorithmically match content, products, and offers to individual customer preferences and behaviors. The platform integrates with existing tech stacks including eCommerce systems, data management platforms, and email marketing tools.

Problem

Brands struggle to deliver personalized, consistent digital experiences across channels that drive conversion and customer loyalty.

For

Digital marketers and eCommerce teams at mid-to-large enterprises

How it works

Experience OS uses AI to match content, products, and offers to each customer's preferences in real time, while supporting A/B testing and integration with existing tech stacks.

Business model

unknown

Status

launched

Company

Mastercard Dynamic Yield

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