Dynamic Yield
The Operating System for Personalization
Dynamic Yield, a Mastercard company, offers Experience OS — a platform for personalization, A/B testing, and experience optimization across digital channels. It uses AI to algorithmically match content, products, and offers to individual customer preferences and behaviors. The platform integrates with existing tech stacks including eCommerce systems, data management platforms, and email marketing tools.
Experience OS uses AI to match content, products, and offers to each customer's preferences in real time, while supporting A/B testing and integration with existing tech stacks.
Digital marketers and eCommerce teams at mid-to-large enterprises
Background.
- Status
- launched
- Business model
- unknown
- Company
- Mastercard Dynamic Yield
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