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Google Trends

Explore search interest of terms and topics by time, location and popularity

Data & Analyticssearch-trendsdata-visualizationgoogleanalyticspublic-datareal-time
Google Trends screenshot

About

Google Trends is a free tool by Google that lets users explore and analyze the popularity of search terms and topics over time, by location, and across categories. It provides data visualizations, trending search insights, and open-source projects created in collaboration with designers worldwide. The platform also supports third-party uses such as economic tracking and journalistic research.

Problem

Users need a way to understand what people are searching for on Google, how interest in topics changes over time, and how trends vary by location.

For

researchers, journalists, marketers, and curious users

How it works

Google aggregates and anonymizes search query data, then surfaces it through interactive charts and visualizations filterable by time, geography, and category.

Business model

free

Status

launched

Company

Google

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