Groundfloor
groundfloor.comInvest in Real Estate Without Buying Property
Real Estatereal-estate-investingcrowdfundingfixed-incomeshort-term-loansalternative-investmentsfintechprivate-market
About
Groundfloor is a real estate investment platform that allows everyday investors to fund short-term property-backed loans and earn interest returns without purchasing or managing real estate. Users can choose from individual loan investments, diversified portfolio products, or fixed-term notes with varying return rates. The platform operates under SEC Regulation A and has been active since 2013 with over 250,000 investors.
Problem
Traditional real estate investing requires large capital and property management, excluding most retail investors from private-market returns.
For
everyday investors seeking real estate exposure without property ownership
How it works
Investors fund specific real estate renovation loans or diversified portfolios, earn interest as borrowers repay, and can withdraw or reinvest their returns.
Business model
freemium
Status
launched
Company
Groundfloor Finance Inc.
Launched
2013