Inito
inito.comTrack your fertility hormones at home, in 10 minutes
Health & Wellnessfertilityovulation-trackinghormone-monitoringfemtechat-home-testingreproductive-healthhardware

About
Inito is an at-home fertility monitor that measures four key hormones—Estrogen, LH, PdG, and FSH—from a single test strip in about 10 minutes. Unlike standard ovulation predictor kits that only track LH, Inito also measures PdG to confirm whether ovulation actually occurred. The device uses proprietary Spectral Mapping™ technology and a companion app to deliver personalized hormone charts and fertile window predictions.
Problem
Standard ovulation tests only predict fertile days via LH and cannot confirm whether ovulation actually happened, leaving couples with incomplete fertility data.
For
Couples trying to conceive, especially those with PCOS, irregular cycles, or previous pregnancy loss
How it works
Users dip a test strip in urine, insert it into the Inito monitor (which attaches to a smartphone), and the app reads and charts four hormone levels within 10 minutes using fluorescence and colorimetric imaging.
Business model
one-time
Status
launched
Company
Inito Inc.