LendUp
Find a loan that fits your situation — free loan-matching service

LendUp is a free loan-matching service that connects borrowers in the U.S. with licensed direct lenders for payday, installment, and personal loans. The platform emphasizes transparency by explaining costs, risks, and alternatives before borrowers commit. LendUp earns referral fees from lenders, making the service free for borrowers.
Users fill out a short form describing their loan needs, the platform matches them with a licensed lender in their state, and the lender presents an offer for the borrower to review and accept or decline.
Individuals seeking personal, payday, or installment loans, including those with bad or limited credit history
Background.
- Status
- launched
- Business model
- free
- Company
- LendUp LLC
Contact
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.