Lose It!
Weight loss that fits: say it, snap it, scan it.
Lose It! is a calorie and nutrition tracking app designed to help users reach and maintain a healthy weight. It offers features like food logging via barcode scanning or smart camera, macro and water tracking, device integrations with Apple Health and Google Fit, and personalized progress reports. With over 40 million downloads, it focuses on making weight management approachable through education and actionable insights.
Users log meals by scanning barcodes, photographing food, or speaking, while the app tracks calories, macros, and water intake against personalized goals.
Individuals looking to lose weight or manage their nutrition
Background.
- Status
- launched
- Business model
- freemium
- Company
- FitNow, Inc.
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
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