Mixpanel
mixpanel.comProduct analytics for an AI-first world
Data & Analyticsproduct-analyticsuser-behaviorfunnelsretentionsession-replayfeature-flagsa-b-testing
About
Mixpanel is a product analytics platform that helps teams track user behavior, measure conversions, and improve retention. It offers features including funnels, session replay, A/B testing, feature flags, and data warehouse connectors. An integrated AI layer proactively surfaces insights and diagnoses problems across all product data.
Problem
Teams struggle to understand why users behave the way they do and which product changes actually drive key metrics.
For
product teams and data analysts at software companies
How it works
Mixpanel ingests event data from web and mobile products, then provides dashboards, funnels, retention charts, session replays, and AI-generated insights to help teams act on that data.
Business model
freemium
Status
launched
Company
Mixpanel, Inc.