Moz
moz.comShow up in search. Show up in AI. Own the results.
Marketing & Growthseorank-trackingkeyword-researchlocal-seobacklink-analysisai-searchdigital-marketing
About
Moz is an SEO software platform offering a suite of tools including Moz Pro for keyword research, rank tracking, and AI search visibility, STAT for large-scale SERP analytics, and Moz Local for business listing and reputation management. It also provides a Moz API exposing proprietary metrics like Domain Authority and Spam Score for custom integrations. Trusted by over 500,000 brands and agencies, Moz aims to help marketers improve organic search performance and competitive positioning.
Problem
Marketers struggle to track rankings, identify keyword opportunities, and measure competitive visibility across traditional and AI-driven search results.
For
SEO professionals, digital marketers, and agencies managing organic search strategy
How it works
Moz provides a unified dashboard of SEO tools that crawl and analyze websites, track SERPs daily, surface content and backlink opportunities, and measure brand presence in AI-generated answers.
Business model
freemium
Status
launched
Company
Moz
Launched
2004