NordicTrack
#1 U.S. Treadmill Brand — Smart Machines That Adjust to You
NordicTrack is a home fitness equipment brand selling treadmills, ellipticals, bikes, rowers, and Pilates machines. Their smart machines integrate with the iFIT platform, which uses an AI coach to create personalized training plans and automatically adjust machine settings in real time. The company offers financing options, free shipping, and a 45-day in-home trial.
NordicTrack's smart machines connect to the iFIT platform, where an AI coach builds personalized workout plans and automatically controls machine speed, incline, and resistance to match trainer-led sessions.
Home fitness enthusiasts looking for smart, connected exercise equipment
Background.
- Status
- launched
- Business model
- one-time
- Company
- iFIT Health & Fitness
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.