Northbeam
northbeam.ioThe marketing intelligence platform for profitable growth.
Marketing & Growthmarketing-attributionmedia-mix-modelingad-analyticsmulti-touch-attributionmachine-learningecommerce-marketingroas-optimization
About
Northbeam is a marketing analytics platform offering multi-touch attribution, incrementality testing, and media mix modeling to help brands optimize their ad spend. It uses machine learning to track customer touchpoints across all channels on infinite lookback windows, attributing revenue to both clicks and view-through impressions. The platform integrates with major ad networks and feeds performance data back into ad algorithms to improve ROAS and reduce customer acquisition costs.
Problem
Marketers struggle to accurately attribute revenue across multiple ad channels and make efficient budget decisions without wasting spend on low-performing or redundant campaigns.
For
Growth marketers and performance marketing teams at direct-to-consumer brands
How it works
Northbeam collects first-party data and applies machine learning models to attribute revenue across all customer touchpoints, then feeds that performance data back into ad platform algorithms to optimize delivery and budget allocation.
Business model
subscription
Status
launched
Company
Northbeam