Root Insurance
joinroot.comCar insurance for good drivers based on how you drive
Finance & Fintechcar-insuranceusage-based-insurancemobile-appauto-insurancetelematicsgood-driversinsurtech
About
Root Insurance is a car insurance provider that uses a smartphone app to measure driving behavior and base rates primarily on how safely you drive. Drivers take a short test drive period, after which they receive a personalized quote. The service aims to reward good drivers with lower premiums compared to traditional insurers.
Problem
Traditional car insurance rates don't reward safe drivers — they rely on demographics rather than actual driving behavior.
For
safe drivers looking for lower car insurance rates
How it works
Users download the Root app, drive normally for a few weeks while the app measures driving habits via smartphone sensors, then receive a quote based primarily on their driving performance.
Business model
subscription
Status
launched
Company
Root, Inc.