Salesforce Marketing Cloud
salesforce.comAdapt every customer experience. Drive measurable growth.
Marketing & Growthmarketing-automationai-agentscdppersonalizationemail-marketingcampaign-managementcrm
About
Salesforce Marketing Cloud (formerly Agentforce Marketing) is a comprehensive marketing platform that uses AI agents and a customer data platform (CDP) to personalize customer interactions across email, SMS, and web channels. It enables marketing teams to turn one-way broadcast campaigns into two-way conversational experiences by connecting data across departments. The platform includes autonomous AI agents that can build audiences, create content, optimize campaigns, and manage cross-channel handoffs in real time.
Problem
Marketers struggle to deliver personalized, real-time, two-way customer experiences at scale across multiple channels and departments.
For
Marketing teams of all sizes and industries looking to automate and personalize customer engagement
How it works
Marketing Cloud connects customer data through a unified CDP, then deploys autonomous AI agents (Agentforce) to build segments, generate content, run journeys, and optimize campaigns continuously based on marketer-defined goals.
Business model
subscription
Status
launched
Company
Salesforce