Twilio Segment
Collect, unify, and enrich customer data across any app or device
Twilio Segment is a Customer Data Platform (CDP) that collects first-party data from every customer touchpoint and unifies it into real-time profiles. It enables businesses to activate that data across 550+ destinations and integrations, powering personalized, context-driven customer experiences. The platform combines data pipelines, audience building, journey orchestration, and AI capabilities as part of the broader Twilio ecosystem.
Segment collects first-party data from every app or device touchpoint, builds unified customer profiles, and routes that data to 550+ downstream tools and data warehouses.
Growth, marketing, and engineering teams at companies that need to collect, unify, and activate customer data
Background.
- Status
- launched
- Business model
- subscription
- Company
- Twilio
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