Whatnot
The Live Shopping Marketplace — shop, sell, and connect around things you love.
Whatnot is a live shopping marketplace where buyers and sellers connect through real-time auctions, flash sales, and live-streamed shows. The platform covers over 250 categories including collectibles, sneakers, fashion, electronics, and trading cards. Users can participate in giveaways and discover deals on both name brands and specialty products.
Sellers host live video shows featuring auctions and flash sales, while buyers browse, bid, and purchase in real time through the Whatnot app.
collectors, bargain hunters, and independent sellers
Background.
- Status
- launched
- Business model
- marketplace
- Company
- Whatnot Inc.
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
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