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Act-On

Marketing automation for your entire customer lifecycle

Marketing & Growthmarketing-automationcrm-integrationemail-marketinglead-generationcustomer-lifecycleai-marketingcampaign-management
Act-On screenshot

About

Act-On is an AI-driven marketing automation platform designed to help businesses build long-term customer relationships through personalized, lifecycle-based campaigns. It offers integrations with major CRMs like Salesforce, Dynamics, and NetSuite, as well as iPaaS connectors for complex workflow automation. The platform enables marketers to orchestrate multi-channel journeys using data from a wide range of external systems.

Problem

Marketers struggle to orchestrate personalized customer journeys across multiple data sources and CRM systems at scale.

For

B2B marketers and marketing teams at mid-to-large businesses

How it works

Act-On connects to CRMs, ERPs, and third-party platforms via native integrations and iPaaS connectors to automate and personalize marketing campaigns across the full customer lifecycle.

Business model

subscription

Status

launched

Company

Act-On Software

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