GoatCounter
Easy web analytics. No tracking of personal data.

GoatCounter is an open-source web analytics platform designed as a privacy-friendly alternative to Google Analytics or Matomo. It tracks useful statistics like browser info, location, and referrers without using cookies or storing personal identifiers. It is available as a free hosted service or as a self-hostable application.
A lightweight JavaScript snippet (or tracking pixel) is added to a site, collecting anonymized visit data without cookies or personal identifiers.
website owners and developers seeking privacy-friendly analytics
Background.
- Status
- launched
- Business model
- free
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.