Matomo
Privacy-first analytics you can trust
Matomo is a web analytics platform that delivers GDPR-compliant, unsampled traffic data with full data ownership. It can be self-hosted on-premise or used via the cloud, and includes features like heatmaps, session recordings, A/B testing, funnels, and AI traffic insights. It positions itself as a privacy-respecting alternative to Google Analytics, trusted by over one million organizations.
Users add a single JavaScript snippet or connect via integrations like WordPress or Google Tag Manager, then view real-time visitor data, heatmaps, funnels, and more in the Matomo dashboard—either cloud-hosted or self-hosted.
organizations and marketing teams seeking privacy-compliant web analytics
Background.
- Status
- launched
- Business model
- freemium
- Company
- Matomo
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