Hotjar
hotjar.comSee where they click, ask what they think, and learn why they drop off.
Data & Analyticsheatmapssession-recordingbehavior-analyticsuser-feedbackux-researchconversion-optimizationwebsite-analytics
About
Hotjar is a website behavior analytics platform offering heatmaps, session recordings, surveys, and feedback tools to help teams understand how visitors interact with their sites. It is now part of Contentsquare, which adds deeper experience intelligence alongside Heap's product analytics capabilities. The platform is trusted by over 1.3 million websites across 180+ countries.
Problem
Teams struggle to understand why users drop off or don't convert because traditional analytics only show what happens, not why.
For
product managers, UX designers, and marketers who want to understand and improve website or app user experience
How it works
Hotjar embeds a tracking snippet on your website to capture heatmaps, session recordings, and survey responses, then presents them in a unified dashboard for analysis.
Business model
freemium
Status
launched
Company
Contentsquare