Hotjar
hotjar.comThe next best thing to sitting beside someone browsing your site.
Data & Analyticsheatmapssession-recordinguser-behavioranalyticsux-researchfeedbackconversion-optimization
About
Hotjar is a website behavior analytics platform offering heatmaps, session recordings, surveys, and feedback tools to help teams understand how visitors interact with their sites and apps. Now part of Contentsquare, it combines with Heap's product analytics to form a broader experience intelligence platform. It is used by over 1.3 million websites across 180+ countries.
Problem
Teams struggle to understand why users drop off or don't convert because traditional analytics lack visual and qualitative context about user behavior.
For
product managers, UX designers, and marketers seeking to understand and improve website or app user experience
How it works
Hotjar tracks user interactions via heatmaps, session recordings, and on-site surveys, then surfaces insights through an easy-to-use dashboard that connects behavioral data with user feedback.
Business model
freemium
Status
launched
Company
Contentsquare